TenZ Apologizes For Taking Pre-Orders For Mouse Without Showing It
FOMO marketing gone wrong?
Buying expensive peripherals isn’t new for PC gamers, but would you buy one without even seeing it? TenZ, a professional Valorant player for the Sentinels, recently revealed that he decided to make his own custom mouse, and “20,000 mice will be available for preorder starting on Nov. 27.”
Having the perfect mouse is key, so with the support of @ProdigyAgencyGG I decided to make my own.
Every little detail matters, and I'm excited to share this journey with you!
20,000 mice will be available for preorder starting on Nov. 27 at 12PM PT / 3PM ET / 9PM CET🔥 pic.twitter.com/159LylU0jX
— TenZ (@TenZOfficial) November 25, 2023
The catch is that in the promotional video with the text “TenZ Secret Mouse”, there was no sign or visual of the mouse he was trying to sell. This has led to some outrage from the community, because of the expectations of getting pre-orders without seeing the shape, build material, and design. Its price tag was a point of discussion too.
Here are a few comments via Twitter:
With all due respect, I can’t imagine pre-ordering it without knowing what it looks like. Specs on the site are great, but what about build material? Actual shape? Etc?
For $189 out of pocket now for a 7-9+ month waiting period with no other info, I think that’s too much of an…
— tridentxan (@tridentxan) November 27, 2023
Mouse pre-order in one day without any preview or information on the mouse to extract the most FOMO potential, if thats not a red flag theb idk what is
— TheScaryBerry (@TheScaryBerry1) November 27, 2023
hey tyson nice mouse can you please send me a billion dollars
— zach (@zekkenVAL) November 25, 2023
In a follow-up tweet, TenZ mentioned:
The mouse is still work in progress and we'll be dropping project updates on my Discord as we go along with its development. More details on Monday for the official launch! Thanks for the support.
Upon heading to his official website, we find that he has pre-orders ready for a Founder’s edition version of the custom mouse that costs €179 or about $189 USD which is same as the Finalmouse ULX.
It also says,
Design updates to be revealed soon on tenz discord!
Important: Shipping will begin around summer 2024. Emails will be sent to track your order once the package is shipped.
TenZ Secret Mouse Features
Here are the confirmed features according to the official website:
- Shape: TenZ own Ambidextrous Shape (Work-In-Progress)
- Wireless: 2.4 Ghz
- Lightweight: <65 g
- Click latency: <0.65 ms
- Sensor: PixArt 3395
- MCU: Nordic nRF52840
- Polling rate: up to 4000 Hz (wireless) and 8000Hz (wired)
- Max acceleration: at least up to 50 G
- Max speed: at least up to 650 IPS
- Resolution: at least up to 3200 DPI
- Battery autonomy: up to 30 hours (constant motion at 4000 Hz and more with normal usage)
- System requirement: Windows, iOS, Linux
- Compatible dongle included
- USB type: type C
TenZ shares an Apology after Negative Comments
After this, TenZ addressed the criticism and shared an apology via Twitter:
First off I just want to genuinely apologize on the latest launch of my new mouse.
I completely understand the negative comments that are being made towards the project, and everything is completely warranted.
This model for making a mouse from scratch and releasing pre-orders before the mouse is even finished has never been done before, and it was super ambitious. My management believed it was an interesting idea to reveal each part of the mouse step by step and allow people to pre-order if they believed in the project. Looking back at it now, I know it was a stretch to attempt to sell a mouse that had no finalized shape, specs, or weight. At the end of the day, Shape is King.
He further added, “I will also be freezing ANY future pre-orders for the time being and an email to the people who have already pre-ordered the mouse will have the option to either fully refund their current purchase or keep it.”
And then, shared a “super early” prototype of the mouse shape in a tweet.
This apology was received with positivity, because of how the response addressed the error and how TenZ owned up to the mistakes. However, the price tag is still a point many players are mentioning.
Would you buy TenZ’s new custom mouse when it’s launched? Let us know in the comments.